Six retailers have begun their transition from traditional brick and mortar outlets to online brands at the Bricks & Clicks* sprint weekend at International Towers, Barangaroo.
The Aussie small businesses were chosen to take part in Bricks & Clicks after a nationwide search. The sprint weekend marked the first stage of the businesses’ transformation from local retailers to global e-commerce brands as part of the Bricks & Clicks initiative by Kochie’s Business Builders.
With close to 60 per cent of Australia’s small businesses still failing to have an online presence, Bricks & Clicks aims to bridge the digital skills gaps to upskill local business owners with the tools they need to take their products online and to the rest of the world.
The course is just one of several Kochie’s Business Builders’ (KBB) projects supporting small business owners. The retailers chosen to take part in Bricks & Clicks will be guided through the process of getting their stores online. Kochie’s Business Builders will deliver expert advice and mentors to facilitate the transition. The whole journey will be documented by KBB for a new six-part series to air on the Seven network.
While only a handful of retailers were chosen to take part in the TV series, the Bricks & Clicks course will be available for free to all small business owners.
Kochie’s Business Builders host and small business expert David Koch says retail e-commerce sales are skyrocketing and small business owners must be prepared to meet the changing retail landscape or risk closure.
“The greatest innovation challenge facing the Australian economy and business community is getting traditional bricks and mortar businesses online,” said Koch.
“The biggest barrier to Australian businesses getting online is fear… fear of the complexity, fear of finding someone to trust to help, fear of the high expenses. Our aim is to prove these fears are myths,” Koch explained.
The retailers chosen to take part in Bricks & Clicks reflect the many facets of Australia’s small business community, but they all have one thing in common. They want to grow their online business.
“We’re very excited to help transform the thousands of traditional bricks and mortar retailers across Australia who are yet to harness the power of digital. They’ve worked hard to build successful brick and mortar businesses, but in changing times many business owners need a hand with selling and marketing online,” said Koch.
The first episode of the six-part Bricks and Clicks TV documentary airs on Channel 7 on Sunday 24 February 2019 at 1pm. Tune in weekly for the next episode and sign up to the YouTube channel for updates and sneak peeks.
Small businesses can register their interest to complete the free online course at www.bricksclicks.com.au