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CEO Caroline Africh, 35, who has turned over a million dollars in three years by distributing Attipas toddler shoes nationally, says that success is not overnight for anyone. “We’ve sold 50,000 pairs of Attipas shoes in just three years, but it’s not been without hard work and dedication.
“Being a mother of three children under five and a business owner has had its challenges, but I attribute our success to automation, outsourcing and empowerment,” said Africh.
Africh says that her revenue trebled three months ago, when she launched Attipas Consultants, an Avon-style model aimed at empowering customers to set up their own Attipas businesses in their local communities.
“We launched Attipas Consultants with a focus on empowering stay-at-home mothers. Within three months we have had more than 100 consultants come on board who actively sell our product nationally. Interest is huge as it allows mothers to work from home and earn income in a flexible manner,” said Caroline.
Africh collected Silver in the prestigious St George Banking Ausmumpreneur Awards in the Rising Star category (in business 2-5 years), announced via a gala dinner held at Crown Casino on 14th August, 2016. The event was hosted by Shelley Craft and was attended by Federal Minister for Small Business, the Hon Michael McCormack MP.
Africh founded Things 4 Bubs, a distribution company, in 2012 after discovering Attipas toddler shoes abroad and identifying a gap in the Australian market. Attipas are favoured amongst celebrity kids, including Pixie Curtis, 5, and Bonds model Parker Myles, 3, who recently fronted the Attipas S/S Campaign.