Catherine Cervasio, Founder and Director of natural baby brand Aromababy has just taken out the prestigious HKABA Victoria Business Award for Excellence in Bilateral Trade to China and Hong Kong this week.
The HKABA Victoria Business Award recognises both Cervasio and her brand’s achievements in the strong exporting relationships she has maintained in Asian markets including exporting to Hong Kong for 15 years and to China for the past five years.
Boasting a host of celebrity recipients including Princess Mary, Jamie Oliver, John Travolta and Curtis Stone to name a few, Cervasio says this latest award will help cement its reputation as a results-driven, destination baby beauty brand which has strong appeal in China, their newest market.
“Having celebrity clientele is fantastic to help spread information around the benefit of natural baby care and products for pregnancy however supporting babies with sensitive skin and eczema is really what it’s all about. Like in Australia, many babies in China have sensitive skin. Aromababy has been formulated as more than simply a natural alternative. Our ingredients are specific to helping to solve the skin concerns of new parents. With as many as one in three babies experiencing some form of skin irritation in their first 6 months, offering simple formulations with a history of safety and efficacy is crucial,” said Cervasio.
Cervasio has grown Aromababy to not only maintain strong exporting relationships with the Hong Kong and Chinese markets but also create a strong presence within the local community.
Aromababy continues to support local charities both within Australia and Asia as well as support mothers through educational and parenting workshops since launching more than two decades ago with its products also being provided to select hospitals in Hong Kong.
Cervasio runs workshops annually to help educate around the benefits of baby massage, natural ingredients and other wellness topics.
Having left school at 15, Cervasio’s determination, strength and resilience has served her well over the past two decades which has seen continued growth for the brand and has been possible with a clear strategy, focus and commitment.
“There have been many times I thought to myself, this is just too hard. Raising two sons alone for the past decade meant growing my business had to take a back seat. To have my eldest son with me when I won this latest award was so special. It’s what makes it all worthwhile. I hope to inspire not only my own children but others – especially women in business, to dream big and believe in themselves.”
Bottled in sleek, white packaging with silver detailing and clean-line labelling, the Australian-produced brand resembles a luxury cosmetic more than a baby product – part of the styling that has led to a strong family following around the world.
Well known for having pioneered a new category in Australian retailing over 20 years ago, Cervasio’s love of luxe and knowledge of the beauty industry has put Aromababy in the position to take advantage of the exporting opportunities.
Currently, Aromababy remains one of the only Australian skincare brands registered to sell offline in China, adding further to Asian buyer appeal and crucial for salon and day spa owners looking to the retail category to boost sales outside of the services they provide.