Apple has trumped QANTAS as the nation’s top employer in the annual awards released by Randstad Employer Brand Research.
It’s the first time in four years that the tech giant has knocked the popular aviation company from its perch. QANTAS also dropped a slot falling behind Virgin to secure third place in this year’s most attractive employers’ award.
The remaining top ten employers were: ABC, Westfarmers, UNSW, JB Hi-Fi, Australia Post and Cabrini.
Apple was recognised for its innovation focus, financial stability and strong reputation.
Technology was named as the most attractive industry in Australia, followed by early learning and engineering.
The Randstad Employer Brand Research recognises the top employers and industries in Australia, as well as employee sentiment about attractive qualities in a job, according to a survey of more than 9,555 Australians.
Frank Ribuot, CEO of Randstad Australia, New Zealand, South East Asia and India suggests the rankings confirm the importance of organisations investing in innovation while maintaining their public image to engage employees and attract job seekers.
“I am excited to announce Apple as the most attractive Australia employer and technology as the most attractive sector Ribuot said.
“Technology is ingrained into our everyday lives. From ordering food on the fly, to searching the latest jobs, the whole world is just a few taps away from your fingertips. Apple has led the technology revolution, so it’s no surprise that Aussies looking to ride the wave of innovation see the Californian tech giant and the technology sector in general as a great place to develop their careers.”
Workers aren’t solely focused on salary and long-term job security
Randstad’s research also identifies what job seekers and employees look for in an employer and the results deliver an interesting snapshot of the health and wellbeing of Australia’s workforce.
While innovation is increasingly vital to Australian workers, work-life balance is the single most important reason for employees to choose their employer (54 per cent suggested this was a primary motivation). The study also found women place a high value on work-life balance than men (57 percent v 51 percent), with millennials (57 percent) most likely to value work-life balance above all else.
“The 2018 Randstad Employer Brand Research confirms that workers aren’t solely focused on salary and long-term job security. It is the ability of companies to deliver a genuine, consistent and balanced experience that will prove to be the big winners in a competitive job market” said Ribuot.
Rubuot suggests businesses and companies should heed the results as research indicates 80 percent of employees have left a company specifically because of its culture.
“With 30 per cent of Australians planning to change roles within the next year, a markedly increased number from last year, we are calling on businesses to revitalise their employer value propositions. It is crucial that companies present a true image of who they are and commit to it. That is the secret to the success of Australia’s most attractive employers.”