Natasha Chadwick, founder and CEO of Queensland aged care facility, NewDirection Care Bellmere, was announced as the 2019 Telstra Australian Business Woman of the Year at a black-tie gathering in Sydney last night.
Chadwick’s pioneering approach to aged care has led her to establish a micro town, where the elderly and those living with early onset dementia and complex care needs can reside in a caring community.
This state-of-the-art residential care community is just like any small suburban town. It has 17 homes, plenty of outdoor space, BBQ areas, a retail precinct with shops, a cafe, cinema, wellness centre, barbers, beauty salon and much more.
Chadwick’s aim is to see her model replicated worldwide. With a client-first approach, she measures her success not by revenue and profitability, but by the changes she has made to the lives of residents and their families. More broadly, through altering the way aged care is delivered, Chadwick is reversing the marginalisation of the elderly community.
In a heartfelt acceptance speech, Chadwick said: “The questions that the Australian community needs to ask itself are; do we still think it’s okay to segregate someone who is living with dementia from other people in a secure environment—to criminalise someone who is living with a brain injury or brain disease?
“If you had a loved one in this situation, it’s not what you would want for them. Winning this Telstra award will shine a spotlight on my mission at NewDirection Care for radical change across all aged care,” she said.
Now in its 24th year, the Telstra Business Women’s Awards celebrates women who have challenged the status quo and are redefining business by forging their own unique approach to achieve success.
After more than two decades working in the Aged Care sector, Chadwick believes NewDirection Care will transform the industry, operating around intrinsic human values, encouraging inclusiveness and freedom, while creating the start of a global movement to a new way of caring for our elderly.
The full list of the 2019 Telstra Business Women’s Awards national winners are:
- Small Business Award: Jodie Silvester, Managing Director and Founder, KAS Accounting Solutions (WA)
- Public Sector and Academia Award: Debbie Platz, Assistant Commissioner, Australian Federal Police (QLD)
- For Purpose & Social Enterprise Award: Dushyanthi Thangiah, Chief Executive Officer, Yumba-Meta Housing Association (QLD)
- Emerging Leader Award: Genevieve Clay-Smith, Co-Founder and Chief Executive Officer, Bus Stop Films (NSW)
- Business Woman of the Year Award and Medium & Large Business Award: Natasha Chadwick, Founder and Chief Executive Officer, NewDirection Care Bellmere (QLD)