Small business Lactamo, which helps breastfeeding mothers, recently won the St George Kick Start competition, receiving $40,000.
The competition, in partnership with TEDxSydney, saw 12 small business founders and entrepreneurs for a share of the program’s $100,000 grant pool prize across two categories – New Business Idea and New Idea for an Existing Business.
Businesses were judged on their ability to respond to a customer or societal problem in a unique or innovative way and create a positive impact.
The judging panel included St.George and Westpac Chief Digital & Marketing Officer Martine Jager, Sunrise host David Koch and TEDxSydney founder Remo Guiffre.
Lactamo won the New Business Idea category. The business was founded by Etta Watts-Russell, a mother of four who created a lactation aid tool that combines temperature, movement, and compression in breast massage to address the issues many mothers experience when breastfeeding.
Watts-Russell said that the highs and lows of starting your own business were even more keenly felt in 2020 due to Covid-19.
“I am extremely grateful to be announced as the winner of this year’s Kick Start competition and the funding will go a long way in helping with Lactamo’s manufacturing and expansion strategy,” she said.
“I’m excited to embark on a journey with the aim of giving mothers and babies the best possible experience together with the best possible success in breastfeeding.”
Watts-Russell recently spoke to Kochie’s Business Builders about her business and how the St George Kick Start competition has helped her take it to the next level.
You can watch below:
More details about the annual competition and the 2020 finalists are available here.