Search Results for: personalisation
Last year Aussies spent over $8 billion dollars on Black Friday sales alone, and current forecasts suggest the 2022 holiday shopping season will be the biggest year yet. Research from Inside Retail Australia found Aussies are expecting to spend big in-store and online… so there are plenty of opportunities to cash in. BUT the same… Read more »
Business Advice
Customer loyalty and brand trust are getting harder to come by according to new research from Salesforce. The latest findings from the State of the Connected Customer Report, reveal that 61 per cent of customers have switched brands at least once in the past twelve months.. Of these close to half (42 per cent) made… Read more »
Business Advice
If the majority of consumers prefer brands that offer personalisation, can privacy and personalisation co-exist? James Smith, CEO of Smith Brothers Media, shares some top advice for all business owners about the privacy-personalisation paradox. Consumers of today have come to expect the personal touch when interacting with brands. Personalisation has become a business essential; from… Read more »
Marketing
At the beginning of this year, there was cautious optimism for business and our economy to “bounce back”, but we were reminded how adapting to change has become the new normal, particularly for small business owners. Now the ability for businesses to stay resilient includes surviving any challenge that is thrown at them and digital… Read more »
Marketing
Think you are great at customer service? You can bet your competitors are thinking the exact same thing! It is important to understand that post-pandemic the world has changed, and so have your customers, writes Sharon Williams co-founder of Taurus Marketing. The way they experience your brand may well have shifted and now is a… Read more »
Features
With rich consumer data now more accessible than ever, personalisation has shifted to the forefront of marketing and continues to dominate the trend reports for 2019. Nowadays online personalisation means much more than your first name in an email. It includes understanding the likes, dislikes and buying behaviours of customers to serve up the right… Read more »
Features
Dealing with customers and prospects in the right fashion is a big deal. Get it wrong, even once, and they may not hang around to see what else you have to say but, you have to balance this with costs, how do you interact with every lead as though it were unique? Well, if you’re… Read more »
Features
In a competitive market just providing a great product may not be enough to get your business noticed. Increasingly small business owners are turning to the power of personalisation to attract and keep customers. We live in an increasingly personalised world. From our Facebook feed to our Netflix homepage to the emails that land in… Read more »
KBB TV
Brands have a lot of work to do to make personalisation a more positive experience for customers.
Marketing
Customised shoes, personalised drinks and specialised menu offerings. In a world where carbon copies of products are everywhere, retailers have to make their products stand out and provide customers with a unique purchasing experience writes Marian Makkar, senior lecturer in marketing at RMIT. The need to be different is even greater at a time… Read more »
Sales
Today, the value of data in and for businesses is no doubt. Data allows retailers – from independent to franchise to national behemoth – to better understand their customers, and improve the experience they offer them, explains Andrew Fraser, Managing Director, APAC at Lightspeed. Because of the value they can derive from it and… Read more »
Sales
Social media is changing the nature of online shopping as we know it – is your business keeping up? More than 56 per cent of shoppers between 18 and 40 say their mobile phone is the single most important shopping tool. As a brand, social media is a golden ticket opportunity for you to… Read more »