Search Results for: marketing
Social Media
Online, social media management and content creation are key to grabbing and keeping people’s attention when scrolling on social platforms, so it triggers me when someone says “Just throw it up on socials.” writes social media expert Emily-Rose Hills. There’s no just throwing things anywhere, thank you. What you may assume is grabbing an… Read more »
Marketing
Artificial Intelligence (AI) has taken the world by storm in recent years, progressing at an explosive pace, particularly since the introduction of Open AI’s ChatGPT a year ago. But how will it impact business? six entrepreneurs share their thinking… Generative AI, the use of deep-learning AI models to generate new, high-quality content from text to… Read more »
Marketing
It’s a new year, and that means one thing: trends and predictions for the months ahead in various industries. Natalie Koutsikas, founder of Digitale and The Social Club, shares her predictions for marketing in 2024, covering everything from rethinking the way we consider social media in the customer journey, and how we should actually… Read more »
Marketing
In the constantly shifting digital realm, content marketing remains a consistent and powerful approach. Nick Brogden, the founder of Earned Media, shares his insights on how to master the art of crafting compelling narratives. Is your small business looking to increase your social media engagement but need help figuring out where to begin? There is… Read more »
Marketing
As the festive season fast approaches, it’s time to kickstart your holiday marketing campaigns. In this dynamic marketplace, connecting with customers and standing out from the crowd can be a challenge. Adam Stewart founder of Digital Bond Marketing shares 12 sure-fire ways to catch customers’ attention. Whether you’re a small business or a larger… Read more »
Digital
Content marketing continues to prove its resilience in the ever-shifting landscape of digital engagement. The art of crafting compelling narratives endures as a cornerstone for content creators. Our resident SEO authority Nick Brogden, the founder of Earned Media, shares his expertise on content marketing and imparts essential guidance for small and medium-sized businesses seeking to… Read more »
Technology
The AI conversation, which has exploded in the mainstream, is impacting the small business arena too. For small businesses, AI marketing in particular is gaining interest as a powerful and cost-effective tool that can help with building brand awareness and with garnering valuable insights into customer behaviours, writes Elise Balsillie, Head of Thryv Australia.… Read more »
Digital
Despite the many claims and predictions of long-form content’s demise through the years, marketers, copywriters, and content creators can confirm that it’s still alive and not going away any time soon. SEO expert Nick Brogden, the founder of Earned Media, chimes in to explain why long-form content is not dead and what SMBs should… Read more »
Digital
In the dynamic landscape of modern business, advertising has emerged as the linchpin for growth. Whether you run a small startup or a well-established enterprise, the importance of effective advertising cannot be overstated. It’s the catalyst that propels your brand forward, engages your target audience, and ultimately drives revenue, explains social media and digital… Read more »
Marketing
Unlike business-to-consumer marketing, B2B marketing presents its unique set of challenges and opportunities, writes marketing expert Adam Stewart, founder of Digital Bond Marketing. But here’s a quick guide to help get you started on the right path. B2B Marketing Strategies Search Engine Optimisation (SEO) Search Engine Optimisation is a key component of B2B digital marketing. By ensuring… Read more »
PR
For someone new to the world of marketing, understanding where Public Relations (PR) fits into the overall marketing strategy can be enlightening. Among the four elements of the marketing mix – Product, Place, Price, and Promotion – PR plays a crucial role within the “Promotion” element, explains Candice Gershun founder of Candice PR. The four… Read more »
Digital
As the end of the year approaches, business owners must prepare to face a unique set of obstacles. In contrast to last Christmas, when consumers were eager to splurge, the current economic landscape presents a challenging road ahead. With an elevated cash rate not seen in a decade and the highest inflation experienced in… Read more »