7 social media tactics you need to avoid
Here are some of the most common mistakes I see all the time. The good news is they can be easily remedied. So let’s dive in.
Here are some of the most common mistakes I see all the time. The good news is they can be easily remedied. So let’s dive in.
We all have periods of creative drought…where we find it hard to think up new and innovative content ideas to feed our blog, website or social media channels. The good news is we don’t need to stay stuck thanks to a host of free tools available and some simple tips that will get you back… Read more »
Understanding your audience, sticking to a plan and using a mix of paid and organic reach is integral when it comes to running an effective social media campaign, writes Luke Chaffey. If you’ve been following my guides your small enterprise will likely already understand the importance of having a presence on social networks. However, to… Read more »
If you’re a small business offering online products, chances are you’re hosting your site with a third-party specialist in ecommerce hosting. You are probably also taking advantage of their Content Management System (CMS) and online payment processing facilities to do the hard work for you. It’s often the most cost-efficient way to get your products… Read more »
The vast number of factors that search ranking algorithms take into account to determine the order in which to display search engine rankings makes it impossible to predict how much impact one change will have on your SEO. External environmental factors including what your competitors are doing in terms of SEO, or the patterns of… Read more »
Blogs can be a little different to more formal websites showcasing products and services. But if you are looking to prompt an action or response from your visitors many of the same rules apply. Whether it is encouraging a visitor to download a free ebook, register an account, or sign up for a service, you’ll… Read more »
Backlinks are one of the key factors of Search Engine Optimisation. If you are not familiar with them, they are simply links from external sites that point to content on your website. Unfortunately, there is no one-size-fits-all rule regarding their use so in this article we are going to briefly look at different ideas on… Read more »
Search Engine Optimisation (SEO) is one of those marketing activities that can be quite intimidating for people new to web development or marketing. If you are just starting out with developing an online presence you probably don’t have the budget to hire a specialist. Luckily, you can do a lot of the work yourself just… Read more »
In this article we will look at how you can use local information to enhance your conversion rate. This will be of particular interest to small businesses which have a physical store and an online presence. If the two support one another, it will boost conversions both online and for your local store. If your… Read more »
Facebook ads are a great tool in your marketing arsenal – if you know how to execute them well. But for the uninitiated, Facebook advertising can seem like a total waste of time and money. Although ad competition is fierce on Facebook, creating high converting, visually appealing ads is possible if you follow a few… Read more »
We are now living in the age of artificial intelligence where companies are figuring out how to embed human smarts into machines to help improve customer relations. While not everyone is a fan of this technology, it has come a long way and can automate some processes when used well. We all have heard of… Read more »
Online video content now makes up 73 per cent of all internet traffic, so it has never been more important to create, edit and upload videos to your blog, website or social media accounts. Even if video marketing is not part of your skillset or your main marketing method, adding a few videos to your… Read more »