Search Results for: google analytics
News
As digital marketing continues to evolve, staying ahead of the curve is massive for businesses seeking to thrive in this ever-changing landscape. One significant change recently that many may have seen flood their inbox, is the transition from Universal Analytics to Google Analytics 4 (GA4), writes digital marketing expert Adam Stewart. This latest version of Google’s popular… Read more »
Data is knowledge and knowledge is power… our tech expert, Tracy Sheen, unpacks how you can get the most of Google Analytics.
Digital
Ben - March 19, 2021
3 MIN READ
Marketing analytics is the process of measuring and analysing your marketing performance to improve efficiency and maximise your marketing budget. Think about it for a moment, you can’t make sound financial decisions without accurate financial reporting. Similarly, you can’t make good marketing decisions without analytics, writes Ben Hirons founder of digital marketing agency Due North.… Read more »
Digital
Google has lots of tools to help you build and expand your business through your website and SEO, as well as analyse the results of your content and advertising.
Marketing
While data analytics often sounds like a complex process, SMB owners will be pleasantly surprised to find out just how simple – and affordable – it can be.
News
Google is changing the game for Google Adwords and pushing their paid advertising platform to a new level.
Marketing
The landscape for written content is significantly changing thanks to AI and tools like ChatGPT. Now, vast amounts of text are being pushed out faster than ever. So how can you write content that competes and stands out? Copywriter Gemma Hawdon shares her tips. Here’s the thing. While some businesses are using AI intelligently to… Read more »
Social Media
Facebook ads are an amazing way to reach new customers, retarget those who have already engaged with your business or even win back previous customers with a new product/service or special offer, but they can also be super confusing when you first get started, says Tenai Seymour, founder of Ads Haus, There are over 30… Read more »
Marketing
Unlike business-to-consumer marketing, B2B marketing presents its unique set of challenges and opportunities, writes marketing expert Adam Stewart, founder of Digital Bond Marketing. But here’s a quick guide to help get you started on the right path. B2B Marketing Strategies Search Engine Optimisation (SEO) Search Engine Optimisation is a key component of B2B digital marketing. By ensuring… Read more »
Digital
Universal Analytics, which launched in 2005, is ready for sunset. That moment is approaching quickly, which means the sooner you adopt Google Analytics 4 (GA4), the better. However, before you transition, there are several things to consider, explains Nick Brogden, founder of Earned Media. The shift from UA to GA4 is because the latter… Read more »
Tech
Imagine how hard it was to start a business 50 years ago without online tools? The big advantage we have over the generations of businesspeople that went before us is technology. You can make tech do an awful lot of the legwork for your business if you know how, writes Beatrice Toh, founder of… Read more »
Digital
With new platforms, channels and features emerging so rapidly, it can be difficult for a business investing in their digital marketing to know where, and how, to get the most value out of their money, writes Jack Huntley, National Head of Data & Insights at Resolution Digital Digital attribution has always been a method for… Read more »