Google has lots of tools to help you build and expand your business through your website and SEO, as well as analyse the results of your content and advertising.
While data analytics often sounds like a complex process, SMB owners will be pleasantly surprised to find out just how simple – and affordable – it can be.
Google is changing the game for Google Adwords and pushing their paid advertising platform to a new level.
Many businesses are experiencing unplanned downtime due to the pandemic. And, while restrictions are starting to lift, this is a great opportunity to review your existing digital marketing strategy and prepare for the new-normal, writes digital marketing expert Russell Easther. During the lockdown consumers have been turning to digital more and more, therefore digital marketing… Read more »
If you’re a small business owner, chances are you’re time-poor. In fact, recent studies by Yellow have suggested that small business owners are amongst the most stressed and overstretched of all Australians. So, if you’re starting a business and don’t want to be another statistic it makes sense to include technology in your business plan.… Read more »
When you’re based in a regional area, chances are your immediate local community is pretty close-knit. While this helps in building a loyal customer base, it’s tricky to extend the reach of your business in a cost-effective way using traditional marketing. After all, direct mail or sales calls aren’t as easy (or even as practical)… Read more »
Whether it’s to do with handling finances, preparing payslips, organising client communication or scheduling social media ads – any business can benefit from a range of online tools that help boost productivity, cut costs and improve efficiency. Let’s take a look at some of the top tools that can set your business up for success… Read more »
From cloud accounting solutions to marketing automation, Australia’s small businesses are benefiting from the transformative powers of Artificial Intelligence (AI). If your small business is yet to adopt AI you could be missing out. Modern businesses operate in a sphere where artificial intelligence (AI) is commonplace. It provides time-saving features, personalises marketing campaigns, detects threats… Read more »
Many readers of my articles host their websites on WordPress and so today I want to give you my recommendations of the top 10 essential WordPress plugins to add to your business website. I will show you what each of them can offer you – from interactivity to better security and help with SEO. Yoast… Read more »
From SEO to understanding analytics to syncing sales and marketing data… Follow these tips and tricks to help your small business deliver killer marketing campaigns without the big price tag. When times get tough and you’re running your business on a tight budget, marketing is sometimes the first pillar to fall by the wayside. Many… Read more »
With the end of the financial year approaching, it’s crunch time for many small business owners, and it’s easy to get lost in deadlines and paperwork while letting other priorities slide. It’s imperative however not to let go of attention to detail, which can ultimately jeopardise customer acquisition. Focus on the processes you already have… Read more »
Data science can add some much-needed value to small business. In our tech-driven world, there are massive amounts of data – both online and offline – waiting to be found, analysed and put to good use. Small businesses can leverage data science tools and processes (that don’t cost the earth) to help grow their business.… Read more »