Marketing

The fundamentals of marketing your eCommerce store

- January 15, 2021 4 MIN READ

Marketing talent and data-driven eCommerce managers are in high demand, with growing competition among online merchants to drive performance, customer conversions, and efficient customer acquisition. But not all eCommerce businesses can hire in-house marketing staff, nor does it fit every business’ structure and strategy, writes Robin Marchant, Head of Marketing APAC, Shopify. In fact, it… Read more »

Features

7 post-pandemic digital marketing tips you don’t want to miss

- May 22, 2020 3 MIN READ

Many businesses are experiencing unplanned downtime due to the pandemic. And, while restrictions are starting to lift, this is a great opportunity to review your existing digital marketing strategy and prepare for the new-normal, writes digital marketing expert Russell Easther. During the lockdown consumers have been turning to digital more and more, therefore digital marketing… Read more »

Features

Is tech in your business plan? It should be

- November 14, 2019 2 MIN READ

If you’re a small business owner, chances are you’re time-poor. In fact, recent studies by Yellow have suggested that small business owners are amongst the most stressed and overstretched of all Australians. So, if you’re starting a business and don’t want to be another statistic it makes sense to include technology in your business plan.… Read more »

Features

5 essential tools for business success in 2019

- September 16, 2019 3 MIN READ

Whether it’s to do with handling finances, preparing payslips, organising client communication or scheduling social media ads – any business can benefit from a range of online tools that help boost productivity, cut costs and improve efficiency. Let’s take a look at some of the top tools that can set your business up for success… Read more »

Features

Why small businesses can’t afford to ignore artificial intelligence

- November 17, 2018 3 MIN READ

From cloud accounting solutions to marketing automation, Australia’s small businesses are benefiting from the transformative powers of Artificial Intelligence (AI). If your small business is yet to adopt AI you could be missing out. Modern businesses operate in a sphere where artificial intelligence (AI) is commonplace. It provides time-saving features, personalises marketing campaigns, detects threats… Read more »

Digital

10 essential WordPress Plugins you need to add now

- October 30, 2018 4 MIN READ

Many readers of my articles host their websites on WordPress and so today I want to give you my recommendations of the top 10 essential WordPress plugins to add to your business website. I will show you what each of them can offer you – from interactivity to better security and help with SEO. Yoast… Read more »