Digital
Free Google tools to enhance your digital marketing
Google has lots of tools to help you build and expand your business through your website and SEO, as well as analyse the results of your content and advertising.
Marketing
Data analytics are not so hard for small businesses
While data analytics often sounds like a complex process, SMB owners will be pleasantly surprised to find out just how simple – and affordable – it can be.
News
Adwords: How Google’s announcement will affect your business
Google is changing the game for Google Adwords and pushing their paid advertising platform to a new level.
Marketing
The fundamentals of marketing your eCommerce store
Marketing talent and data-driven eCommerce managers are in high demand, with growing competition among online merchants to drive performance, customer conversions, and efficient customer acquisition. But not all eCommerce businesses can hire in-house marketing staff, nor does it fit every business’ structure and strategy, writes Robin Marchant, Head of Marketing APAC, Shopify. In fact, it… Read more »
Digital
Try these tips to make the most of YouTube for your business
Video can be a powerful tool to help you spread the word about your business. So why not try these hacks to make the most of YouTube to promote your business? They say there are more than 500 hours of YouTube video uploaded every minute with almost 500 billion videos watched by users each day.… Read more »
Marketing
8 mistakes to avoid on social media
Some of the ways small businesses use social media could in fact hurt their brand rather than build brand loyalty.
Features
7 post-pandemic digital marketing tips you don’t want to miss
Many businesses are experiencing unplanned downtime due to the pandemic. And, while restrictions are starting to lift, this is a great opportunity to review your existing digital marketing strategy and prepare for the new-normal, writes digital marketing expert Russell Easther. During the lockdown consumers have been turning to digital more and more, therefore digital marketing… Read more »
Features
Is tech in your business plan? It should be
If you’re a small business owner, chances are you’re time-poor. In fact, recent studies by Yellow have suggested that small business owners are amongst the most stressed and overstretched of all Australians. So, if you’re starting a business and don’t want to be another statistic it makes sense to include technology in your business plan.… Read more »
Features
SEO vs. SEM: what’s the difference when marketing to regional communities?
When you’re based in a regional area, chances are your immediate local community is pretty close-knit. While this helps in building a loyal customer base, it’s tricky to extend the reach of your business in a cost-effective way using traditional marketing. After all, direct mail or sales calls aren’t as easy (or even as practical)… Read more »
Features
5 essential tools for business success in 2019
Whether it’s to do with handling finances, preparing payslips, organising client communication or scheduling social media ads – any business can benefit from a range of online tools that help boost productivity, cut costs and improve efficiency. Let’s take a look at some of the top tools that can set your business up for success… Read more »
Features
Why small businesses can’t afford to ignore artificial intelligence
From cloud accounting solutions to marketing automation, Australia’s small businesses are benefiting from the transformative powers of Artificial Intelligence (AI). If your small business is yet to adopt AI you could be missing out. Modern businesses operate in a sphere where artificial intelligence (AI) is commonplace. It provides time-saving features, personalises marketing campaigns, detects threats… Read more »
Digital
10 essential WordPress Plugins you need to add now
Many readers of my articles host their websites on WordPress and so today I want to give you my recommendations of the top 10 essential WordPress plugins to add to your business website. I will show you what each of them can offer you – from interactivity to better security and help with SEO. Yoast… Read more »
