Once you’ve established your web-presence and have good content in place, you need to find ways to increase traffic to your website. Luckily, there are a number of proven methods for achieving that. Let’s look at the most common ones.
Post Regular Content
Developing an online presence isn’t something you do and then it’s done; you have to constantly update your content and offerings so there is always something new for your customers to discover. This means posting fresh content regularly. This gives you a way to re-engage with them while also showing them that you are relevant and active.
How often to post depends on your audience and what it is you are marketing. A good starting point is perhaps two posts a week. You don’t want to saturate them with constant, over-the-top marketing but you also don’t want them to think your website has been abandoned.
Maintain the quality
Closely related to regular posting is delivering quality content. Remember, your website is for your customers or subscribers; it’s about them. You need to make sure you give them informative, engaging content. That means being creative and constantly on the lookout for new ideas and new spins on old ideas.
Don’t forget that posting just for the sake of posting can be counterproductive. Google’s search algorithms reward quality content so if you want to stay relevant you need to invest a lot of time in generating valuable content.
You’ll also want to make sure your content is well-thought out and professional. Use attractive, consistent themes with sensible colour schemes and avoid spelling and grammar errors!
Embrace Social Media
These days almost everyone uses social networks in one form or another. Research your audience so that you know which platforms are relevant. You might be shocked to learn that not everyone uses Twitter and Facebook!
Once you know the ones that matter, integrate your content with them. That means posting regularly on those too.
Add share buttons on your website product pages so that people can easily share the things they like directly on their social media feeds. Also include social network buttons so that people on your website header or footer so that visitors can easily find your profile there too.
Search Engine Optimisation (SEO)
SEO remains a huge factor in helping people finding you. They might spend a lot of their time on mobile devices browsing social network feeds, but they still use regular web search. You need to make sure your content is ranked at the top of search results and this means getting basic SEO right.
- appropriate use of long and short-tail keywords
- including metadata (like page descriptions and image ALT tags) so that search bots can correctly index your content
- avoiding duplicate content (or setting the authoritative pages as canonical so the bots know which one should be indexed)
- look through our previous posts for more SEO suggestions
Establish a Google My Business presence
Sounds simple, but it is often overlooked. Google My Business is a special service that helps you establish your online presence. It ties you in directly with Google Search and Google Maps so it is well worth the effort of setting up your identity.
Make sure you allow people to post reviews of your business. Many people search for them before they choose who to buy from.
Your existing customers are a fantastic source for generating new sales. Show them that their satisfaction matters to you by engaging with them. Thank them for their reviews and be quick to address any issues they had. You can then leverage that good will by offering a rewards system for any new customers they send your way.
You can also encourage more traffic from existing customers by offering incentives for regularly visiting your website and logging in.
Although we all dislike spam, regular email still remains an important way for boosting engagement with customers and clients. A regular newsletter showcasing new products and offering specials will always bring customers back to your website. Remember, don’t hound your customers too frequently. A fortnightly or monthly mail-out might be enough.
It is also very important to make sure that you include an unsubscribe option in your email so that they know they have the freedom to opt-out at any time.
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