With Australians set to spend $210 million on chocolate this Easter, here are a few ways to get your business in on the sugar rush.
Hashtags and locations.
Do a quick search of popular hashtags for your industry as well as popular Easter hashtags. Make sure to include these in your post caption or as a second comment on your post. You can also add your location to posts so they show up in location searches on Instagram. If you have a retail location, you can include your storefront, but ecommerce businesses can also get in on the action by adding locations of their top cities. Do you get a lot of sales from Adelaide? Add it as your location in a post!
FREE. CHOCOLATE. Say it with me. The Easter Bunny’s elves (aka parents) are going be rushing around all week getting ready for the weekend. Eggs. Dye. Chocolate. Church clothes. It’s a stressful mix. Hosting an Instagram contest or giveaway that includes a little something-something for mums and dads is a great way to build relationships with your customers and get their help in increasing your brand awareness.
Instagram stories are more than flattering filters. You can add location points and hashtags to your stories, which then feature your business Instagram account in that larger story. If you have a retail space, be sure to add the city you’re in as a location.
Did you just get a whole new stack of fresh inventory? Showcase a few of the items in a Livestream to let your customers know and get them in the door.
5. User-generated content
What’s better than telling your customers how great you are? Your customers telling their friends. Create your own hashtag for your business and encourage your customers to post a photo of their latest purchase with it. With their permission, you can re-post the image. It’s a powerful visual testimonial.