Five reasons you haven’t reached your business goals

- March 18, 2016 3 MIN READ

Throughout your professional career it becomes increasingly clear that setting and attainting business goals is crucial to achieving success. According to Edwin Locke’s original study into the process of goal setting, when individuals set more challenging and specific goals, they were 90 per cent more likely to have a higher performance. However, it takes more than simply setting goals and having the intention to carry them out. There are numerous factors preventing people from achieving their goals and hindering their success but once they are revealed it’s much easier to regain a clear focus and to keep a business thriving.

Here are five reasons why people have difficulty reaching their business goals:

#1. The goals are neither realistic nor specific.

Goals aren’t made to create a misleading or unbearable amount of work that is completely unachievable. While goal setting can accomplish incredible results, it’s important to be realistic. After all, one of the reasons why being a CEO of a company is impressive is because not everyone is cut out for the job. Additionally, the more specific the goal, the easier it is to achieve. So if a goal of yours is too broad and as a result rather daunting, break the goal up into smaller elements so that the work load feels lighter.

#2. The goals aren’t measureable.

Being able to reach your business goals will not work unless they’re measurable. For each goal you set, outline an accurate way of being able to measure and track its progress. Monitoring the development of each goal increases the likelihood of it eventuating into action. It’s also a good idea to have a schedule in place to keep a constant eye on the goal, and I’ve found the more frequently you check in, the more likely you are to reach the goal.

#3. Not taking feedback on board.

From tracking your goals you’ll be able to gather some insightful feedback to help their continual progression. Don’t be afraid to adjust your plans if something in particular isn’t working. Also feel free to reward yourself if things are looking good! Achievement of the goal itself may be enough of a reward for you but you can also give yourself treats throughout as you hit certain milestones.

#4. The goals aren’t prioritised.

However many goals you have in mind at any point in time, prioritising them is essential. Arranging tasks in order of importance allows you to clearly plan ahead and to focus. Some goals may lead into another so obviously you need to achieve one before the other. Additionally, because you should be continuously tracking your progress you should also be re-structuring your priorities when need be.

#5. Repeating mistakes.

Despite how optimistic you may be, you are bound to make some slip-ups along the way, and it’s important to remember that failing at one element doesn’t mean failure overall. Be productive and look for a different solution and make sure you learn from your mistakes. If you find yourself repeating the same errors you should step back and re-assess whether this goal is actually achievable or if it’s the right goal altogether. Many people find themselves setting goals based on other people’s expectations, rather than basing them on your own needs and wants.

Zaki Ameer is the Founder of Dream Design Property (DDP), a unique wealth creation mentoring program that is designed to help Australians gain financial freedom, offering each client an ongoing personalised service catering to their changing circumstances and needs. DDP has helped its clients purchase nearly 800 properties and has recently launched Dream Design Property Developments, offering clients the safest and most cost effective way to purchase off the plan properties.

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