Whether it’s to do with handling finances, preparing payslips, organising client communication or scheduling social media ads – any business can benefit from a range of online tools that help boost productivity, cut costs and improve efficiency.
Let’s take a look at some of the top tools that can set your business up for success in 2019.
- Finance and accounting tools for small business
Managing finances and planning for tax time is crucial for all businesses and as a small business owner who doesn’t have a team of accountants helping you out, you can rely on some very useful financial and accounting apps. These can help you with tasks such as billing, taxes and everyday financial management. But remember there are tons of financial apps out there so it’s important to first prioritise what you want out of the tool – are you looking for budgeting support, payroll management or cash flow analysis? Think about your needs and then shortlist the best tool for you.
Some of your top options: Xero, Intuit and QuickBooks
- Collaboration tools for small business
Sharing documents and collaborating on projects has never been easier. With cloud-based services such as Google Drive and Dropbox available across devices as long as you have access to the internet, collaborating on projects and documents has become a very smooth process. You don’t need to share large files, download attachments or circulate multiple printouts to edit documents anymore. Instead, multiple team members can work on the same document in real-time and share feedback with each other even if they’re in different locations or timezones. These tools also work as storage units letting you save your files online instead of eating up your RAM.
Some of your top options: Google Drive and Dropbox
- Email tools for small business
Newsletters are still one of the most efficient ways to communicate with your users – they help you stay in touch with your existing customers as well as reach a new audience. Thankfully, there are multiple user-friendly email tools with step-by-step guides that can help you schedule business newsletters even if you have no prior tech or design background.
Some of your top options: MailChimp and Campaign Monitor
- Communication and productivity tools for small business
An increasing number of employees can now work from home and remote locations easily thanks to a number of efficient communication tools. Apps like Slack and Asana help teams stay connected no matter where they are – you can use them to coordinate tasks for a project, set up brainstorming sessions as well as share documents, images and other project assets. There are other apps like Join.me and GoToMeeting that can be used to create virtual chat rooms for one-on-one or group meetings and workshops.
Some of your top options: Slack, Asana, Join.me, GoToMeeting
- Digital marketing and social media tools for small business
Online marketing and social media tools can provide a cost-effective mode for small businesses to attract customers and spread the word about what you do. Apps such as Hootsuite and Buffer let you schedule content across a number of social media platforms including Facebook and Twitter, while also giving you access to analytics reports on how your audience is responding to your content. You can use digital marketing tools like Google Analytics to track user engagement, see exactly who’s visiting your website, evaluate which marketing ads are working for you and accordingly decide whether to scale or de-scale campaigns in real-time.
Some of your top options: Hootsuite, Buffer, Google Analytics, Google Ads Manager, Facebook Business Manager
Remember, the top business tools are user-friendly, scalable and versatile – you just need to find one that suits your business needs.
This article is brought to you in partnership with Connexus. Modern phone and internet essentials made for small business.