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5 easy ways to source content topics for your business blog

- March 5, 2021 2 MIN READ

Blogging is an essential part of digital marketing. It helps cement your brand as an industry authority, as well as drive traffic to your website and encourage audience engagement.

However, coming up with fresh blog topics can be a tedious task (I know). It is important to know how to source blog topics in real-time so that you’re not stuck on the same task throughout the working day.

Here are five ways to come up with new blog topics that are sure to attract your target audience

  1. Searches Related To

This technique allows you to find blog topics through Google. Search a keyword and then scroll down to the bottom of Google Search to the section called “Searches Related To”.  This will present you will long-tail keywords that you can then use for new blog topics. Long-tail keywords are becoming more imperative for ranking in Google, as the search engine is continuing to make the switch towards more natural speech patterns.

Therefore, long-tail keywords are vital to SEO strategy, with long tail blog topics an important factor in ranking your site.

  1. People Also Ask box

Another valuable aspect of Google is the People Also Ask section. This box displays similar enquiries that are closely or specifically related to your chosen keyword. These questions provide insights into what questions your audience asks, thus creating fresh blog topics.

  1. Check the forums

There are more options than simply using Google to find new blog topics. The important thing is knowing how to create content that your target audience wants to read. One way to do this is through browsing online forums. Here, your target audience discusses a variety of topics relating to your brand. What you then have to do is pick out the threads/discussions that will create new content ideas for your blog.  Simply search your keyword + forum and you will be taken to a myriad of places where your topic is being discussed.

  1. Search topics through Quora

Quora is a question and answer website that provides marketers with a host of questions their audience is asking. You need a Gmail account to effectively use Quora. Once you are logged on, type your specific keyword related to your brand. Quora provides a list of related topic and keyword ideas that you may not have found elsewhere. Quora is amazing because when you select a particular question, you’ll find more related questions on the right-hand side. You can continue searching through topics and finding related search terms until you have found the perfect topic.

  1. Google Keyword Planner

Although performing research online for topics that will draw in readers is great, there are also a host of tools that will help you find more advanced keyword terms. Google Keyword Planner allows you to search for broad keywords to find long tail keywords, which are perfect for blog topics.

So, now there is no reason not to have a long list of blog topics in your arsenal!  Get searching.

If you have found yourself stuck on coming up with exciting new blog topics, don’t despair, it can happen to anyone without the proper tools at their disposal. Start with the above methods, finding blog topic ideas through finding long-tail keywords and audience discussions. You will soon have a massive list of blog topics ready to be explored.

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