Holiday seasons such as Christmas and the new year provide a great opportunity for small businesses to boost their sales and Easter is no exception.
Recent results from an IBISWorld report show Australians are set to spend $210 million dollars on chocolate this Easter. Yet you don’t have to be in the confectionary industry to cash in on Easter trade. With eggs and hot cross buns top of mind, it is of course, a great time of year to be a chocolatier or baker. [But] No matter what type of business you’re running, there is plenty of opportunities to get creative with an Easter theme.
While the shopping season has already started, the bulk of Easter sales don’t occur until this week, so you still have time to get your business noticed.
Here are our top tips to get your store noticed:
Set the scene
An Easter-themed display can draw new customers into a bricks and mortar store, while online retailers can benefit from Easter-themed marketing campaign.
Run a promo
Why not consider hosting an Easter promotion – such as an Easter Egg hunt or competition? This will not only bring new customers to your business it will show your appreciation for your existing customers too. When planning your Easter products, consider bundling some together to entice customers to purchase more and increase your sales.
What about some freebies?
You don’t have to be a kid to enjoy a free chocolate egg. Leave a bowl of small eggs next to the register and invite your customers to grab one on their way out. It’s a very simple and inexpensive way to add goodwill.
Theme your EDMs
Make sure to add an Easter theme to any promotional materials you send out during the holiday period. Consider creating an Easter-themed newsletter with tips for your customers on how to create inexpensive Easter decorations, plan an Easter menu or dye your own Easter eggs.
Take it to social
Take your activity online. Use your business’ social media accounts to spread your Easter message. Consider providing discount codes or running a special social promotion to get customers through the doors of your store or drive traffic to your website’s e-store.