How $100 turned a hobby into a thriving online beauty business

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If you have a hobby or idea for a small business and you’re not sure where to start you’re not alone.

Irene Falcone, the founder of Nourished Life, an online health and beauty store that sells only toxin free products, started the business after working in the corporate world and realising she wanted to pursue true passion and fill a hole in the market. Knowing her ‘why’ it then came done to the ‘how’.

Falcone chats to Lisa Messenger, founder and editor-in-chief of The Collective, on how she started to build her business and the steps she’s taken along the way.

Watch as they run through everything you need to know from set up costs and marketing to finding flaws and understanding the customer journey.