How can you turn $100 hobby into a $20 million business?

If you have a hobby or idea for a small business and you’re not sure where to start you’re not alone.

Irene Falcone, who calls herself the “organic Amazon” is the founder of Nourished Life, an online health and beauty store that sells only toxin free products. Falcone started the business after working in the corporate world and realising she wanted to pursue true passion and fill a hole in the market. Knowing her ‘why’ it then came done to the ‘how’.

In this Kochie’s Business Builders video (below), Falcone chats to Lisa Messenger, founder and editor-in-chief of The Collective, on how she started to build her business and the steps she’s taken along the way. Click the ‘play’ button to watch as they run through everything you need to know from set up costs and marketing to understanding the customer journey.

Falcone first appeared on KBB TV asking for advice and her business grew so quickly she was back the following season giving advice on how to grow your small business using social media.

Watch Falcone pass on her advice in a segment from series 10 of Kochie’s Business Builders about how to use social media to increase profits to your small business. Here, she meets Stuart Buckingham from Outboard Spares to give him tips on growing his business further on Facebook. Click the ‘play’ button to hear more.