7 Australian swimwear brands taking the industry by storm

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With Australia suffering from one of it’s worst summers ever, it is also the best time to hit the beaches. These homegrown swimwear small businesses are making a name for themselves both here and overseas.

These 7 Australian swimwear brands are rocking the swimwear industry. Don’t forget to email us to let us know about your latest project in your small business.

1. Eau Paix Vie

Eau Paix Vie Swimwear was founded in 2011 by Carly and her sister, Simone Wilkins. Carly and Simone both had a mutual love for travelling and everything that comes with travelling especially tropical destinations. They had a desire to work for themselves doing what they loved. The girls have aimed to maintain their travel specific focus throughout their label. For example, Eau Paix Vie includes aspects of cultural differences, different kinds of people, international foods and their journey. Since its inception, Eau Paix Vie has been shown at the Mercedes Fashion Festival in Brisbane, featured in local and international press, and been worn by Gigi Hadid, Ireland Baldwin and Kendal Jenner.

2. Her The Label

Her The Label was found by Tuyen Nguyen and Michael Lim in 2014. her. is a swimwear brand based in Sydney. The duo created her for women looking for a balance between femininity and functionality. her. swimwear is designed to enhance the natural beauty of the female form and is made to move with the person both in the water and in land. Tuyen’s love for the Australian coastal lifestyle and upbringing surrounded by the textile industry is evident in each collection. Every piece is made and designed in Australia using high quality European fabric. her. has featured in The New York Times Style Magazine and Vogue Australia.

3. She Made ME

She Made Me is based in a small coastal town along the East Coast. It is a handmade crochet swimwear and resortwear brand designed by Chloe Dunlop. A veteran in the swimwear industry, Chloe progressed from design and sales to launching her own collection. She began to build her business with the intention to produce timeless, beautiful swimwear pieces that inspire confidence in women who wear it and also to celebrate handcrafted, artisan traditions.

Chloe sought inspiration for every collection through her travel experience around the globe. From Morocco to India to Bali, her journey’s are about connecting with the exotic and foreign cultures. She finds valuables in native colours, landscapes, textiles and textures all contributing to the inspiration of her line. Every She Made Me piece is hand crocheted in limited quantities by locals in Bali, who work from their homes in villages. The handmade crochet represents love, persistence and gives off a human connection within each piece.

4. Baku Australia

Baku was found on the beaches of Sydney through its initial brand, Bubbles Beach Co by Susan and John Bykerk in 1969. But in 1995 handed down the reigns to their children, Tamara and Dax Bykerk and in 1999 the Baku label was born. Both Tamara and Dax design the collections and direct the business. The brother-sister duo dwelvled into the family business becuase they had worked with their parents since the age of 8. Having graduated with Business/Law and Engineering/Law degrees, and worked in the business during their high school and university years, it was a natural transition.

Today Baku is stocked in around 200 stores around Australia as well as about 200 international mainly in Canada and Holland. Baku also branched out into retail over the past decade, now running 14 of their own stores across Australia. The brand is a privately owned family business manufacturing all the swimwear in Australia.

5. Bondi Bather

Bondi Bather was formed in 2013 by Kerry Cusack. After turning her back on the corporate word Kerrie went back to her first love … fashion design and decided to start her own business. Creating her own swimwear brand was something that she had always wanted to do. She realised there wasn’t iconic Australian swimwear brand connected to Bondi Beach.

Now Bondi Bather’s flagship store is based at this iconic spot. She also distributes throughout the UK, USA and various areas in Australia. Kerry works alongside Bondi artists, photographers and illustrators to create her swimwear print. And every collection is designed in Bondi.

6. All I Sea

All I Sea was founded on the values of passion, authenticity, and aspiration. It is a product born out of a love for all things active. All I Sea was founded by Olympian Leisel Jones, Keri Kitay, and Scott Henderson. Their swimwear was designed to allow an easy transition between land and water active pursuits. The founders are very active in both gym and aquatic environments and wanted a solution to transitioning between these activities. They created a product that enables this transition. This has allowed Leisel, Keri and Scott to share that lifestyle with athletes of all abilities.

7. We Are Handsome

We Are Handsome was created by husband and wife duo Jeremy and Katinka Somers. The couple focused on renovating the idea of swimwear and activewear design to create a range that would capture the spirit and emotion of a life filled with movement. The We Are Handsome range embodies love for all the ‘beautiful things in life, the wonder of travel and the endless and abundant magic of the inspiring world’.

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2 COMMENTS

  1. Hi
    great article. I am in the process of establishing my Australian Swimwear label “West Coast Swimwear”
    aimed at the DD+ cup ladies. I have owned a lingerie and swimwear shop here in WA for almost 12 years and saw a huge gap in the market for DD- H ( even higher) cup swimwear. We cater up to JJ cups in bras and sell G+ cups all day everyday so why not in swimwear??? No Aussie brands have really captured this market! We have to get English brands in such as Freya and Fantasie to cater for the fuller cupped ladies.
    I still have a way to go, to get more styles into my range as it is soooo much more technical than a standard swimwear as you are incorporating so many different cup sizes per back size. Any way you will see me in approx 3 years across Australia!!
    Cheers
    Amanda Mills
    Bra Town & West Coast Swimwear

    • Hi Amanda! Thanks for reaching out to us at Kochie’s Business Builders. That’s great news! All the best with West Coast Swimwear. Keep us in the loop as how to how your business is going. Would love to hear more.

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